Category:1950s Dinky Toys

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1957: Cover of the August '57 catalogue, showing Dinky traffic circling a model of the "Eros" statue in London's Piccadilly Circus

1957: Cover of the August '57 catalogue, showing Dinky traffic circling a model of the "Eros" statue in London's Piccadilly Circus [image info]

1958: Dinky Toys Packard Clipper, prelaunch for October 1958. Dinky respond to the "Corgi" threat with two-tone paintwork - and WITH WINDOWS (!)

1958: Dinky Toys Packard Clipper, prelaunch for October 1958. Dinky respond to the "Corgi" threat with two-tone paintwork - and WITH WINDOWS (!) [image info]


Meccano Ltd,. continued to extend and update the Dinky Toys range through the 1950s and in 1954 finally decided to "bite the bullet" and renumber the range so that each product now had its own number, instead of the old letter suffix system.

1956: Standard (non-Supertoys range, shown in the general Meccano Ltd. catalogue


Dinky's honeymoon period ended in 1956, when Mettoy finally decided that they wanted a slice of the diecast toy market, and launched Corgi Toys.

1956: Corgi vs Dinky - the Windows Wars

Corgi were brutal in the way that they pressed home their newcomer's advantage, including clear plastic in all their car designs and marketing their range as "The Ones With Windows". This put Dinky into a difficult position: Abruptly relegated from being the unopposed market leader, Dinky suddenly found themselves being thought of by their market as "the ones without windows". Corgi had cleverly defined the distinction between Corgi and Dinky in a way that made the Dinky products (most of which had been designed at a time when clear windows wouldn't have been as practical) automatically seem inferior.

Dinky now had some serious competition, and had to start adding windows to their new models, but the question of what to do with the existing range was more difficult: the more models that Dinky included windows on, the more that buyers considered windows to be the norm, and the more out of date the older models looked. Corgi had managed to take one of Dinky's biggest advantages - the existence of a huge existing range of legacy designs - and turn it against them.

Corgi's models also sometimes also managed to look sleeker and prettier than the Dinky versions, even though it was often difficult to work out why - the aesthetics of designing a good diecast model had changed as the technology had matured, and older designs that had once looked reassuringly solid and robust (and better able to better withstand variations in more primitive casting processes) could now look slightly ... clunky.

1957 range:

transcribed from a September 1957 Meccano catalogue pricelist, MP/PL/9:

  • 013 – Cooks Man
  • 051 – Station Staff (00) (Set of 6)
  • 053 – Passengers (00) (Set of 6)
  • 101 – Sunbeam Alpine Sports (Touring finish)
  • 102 – M.G. Midget Sports (Touring finish)
  • 103 – Austin-Healey 100 Sports (Touring finish)
  • 104 – Aston Martin DB3S (Touring finish)
  • 105 – Triumph TR2 Sports (Touring finish)
  • 106 – Austin Atlantic Convertible
  • 107 – Sunbeam Alpine Sports (Racing finish)
  • 108 – M.G. Midget Sports (Racing finish)
  • 109 – Austin-Healey 100 Sports (Racing finish)
  • 110 – Aston Martin DB3S (Racing finish)
  • 111 – Triumph TR2 Sports (Racing finish)
  • 131 – Cadillac Eldorado Tourer
  • 132 – Packard Convertible
  • 133 – Cunningham C-5R Road Racer
  • 149 – Gift Set, Sports Cars (5 models) (Racing finish)
  • 151 – Triumph 1800 Saloon
  • 152 – Austin Devon Saloon
  • 153 – Standard Vanguard Saloon
  • 154 – Hillman Minx Saloon
  • 156 – Rover 75 Saloon
  • 157 – Jaguar XKI20 Coupé
  • 158 – Riley Saloon
  • 159 – Morris Oxford Saloon
  • 161 – Austin Somerset Saloon
  • 162 – Ford Zephyr Saloon
  • 163 – Bristol 450 Sports Coupé
  • 164 – Vauxhall Cresta Saloon
  • 170 – Ford Fordor Sedan
  • 171 – Hudson Commodore Sedan
  • 172 – Studebaker Land Cruiser
  • 181 – Volkswagen
  • 190 – Caravan
  • 230 – Talbot-Lago Racing Car
  • 231 – Maserati Racing Car
  • 232 – Alfa Romeo Racing Car
  • 233 – Cooper-Bristol Racing Car
  • 234 – Ferrari Racing Car
  • 235 – H.W.M. Racing Car
  • 236 – Connaught Racing Car
  • 237 – Mercedes Benz Racing Car
  • 238 – Jaguar Type D Racing Car
  • 249 – Gift Set, Racing Cars (5 models)
  • 251 – Aveling-Barford Diesel Roller
  • 252 – Refuse Wagon, Bedford Chassis
  • 253 – Daimler Ambulance
  • 254 – Austin Taxi
  • 255 – Mersey Tunnel Police Van
  • 260 – Royal Mail Van
  • 261 – Telephone Service Van
  • 281 – Luxury Coach
  • 282 – Duple Roadmaster Coach
  • 283 – B.O.A.C. Coach
  • 290 – Double Deck Bus
  • 299 – Gift Set, Post Office Services
  • 300 – Massey-Harris Tractor
  • 301 – Field-Marshall Tractor
  • 310 – Farm Tractor and Hayrake
  • 320 – Halesowen Harvest Trailer
  • 321 – Massey-Harris Manure Spreader
  • 322 – Disc Harrow
  • 323 – Triple Gang Mower
  • 324 – Hayrake
  • 340 – Land-Rover
  • 341 – Land-Rover Trailer
  • 342 – Motocart
  • 343 – Farm Produce Wagon
  • 344 – Estate Car
  • 381 – Garden Roller
  • 382 – Wheelbarrow
  • 383 – 4-wheel Hand Truck
  • 384 – Grass Cutter
  • 385 – Sack Truck
  • 386 – Lawn Mower
  • 400 – B.E.V. Electric Truck
  • 401 – Coventry Climax Fork Lift Truck
  • 405 – Universal Jeep
  • 408 – Big Bedford Lorry
  • 409 – Bedford Articulated Lorry
  • 410 – Bedford End Tipper
  • 411 – Bedford Truck
  • 412 – Austin Wagon
  • 413 – Austin Covered Wagon
  • 414 – Rear Tipping Wagon
  • 415 – Mechanical Horse and Open Wagon
  • 417 – Leyland Comet Lorry
  • 418 – Comet Wagon with hinged tailboard
  • 419 – Leyland Cement Wagon
  • 420 – Leyland Forward Control Lorry
  • 421 – Hindle-Smart Electric Articulated Lorry
  • 422 – Fordson Thames Flat Truck
  • 428 – Trailer, large
  • 429 – Trailer
  • 430 – Breakdown Lorry, Commer Chassis
  • 431 – Guy 4-ton Lorry
  • 432 – Guy Flat Truck
  • 433 – Guy Flat Truck with tailboard
  • 440 – Tanker 'MOBILGAS'
  • 441 – Tanker 'CASTROL'
  • 442 – Tanker 'ESSO'
  • 443 – Tanker 'NATIONAL BENZOLE'
  • 451 – Trojan 15-cwt. Van 'DUNLOP'
  • 454 – Trojan 15-cwt. Van 'CYDRAX'
  • 455 – Trojan 15-cwt. Van 'BROOKE BOND TEA'
  • 465 – Morris Commercial Van 'CAPSTAN'
  • 471 – Austin Van 'NESTLES
  • 472 – Austin Van 'RALEIGH CYCLES'
  • 482 – Bedford 10-cwt. Van 'DINKY TOYS'
  • 490 – Electric Dairy Van 'EXPRESS DAIRY'
  • 603 – Army Personnel - Private, seated
  • 621 – 3-ton Army Wagon
  • 623 – Army Covered Wagon
  • 626 – Military Ambulance
  • 641 – Army 1-ton Cargo Truck
  • 670 – Armoured Car
  • 673 – Scout Car
  • 674 – Austin Champ Army Vehicle
  • 676 – Armoured Personnel Carrier
  • 677 – Armoured Command Vehicle
  • 692 – 5.5 Medium Gun
  • 697 – 25-pounder Field Gun Set
  • 699 – Gift Set, Military Vehicles (1) (4 models)
  • 704 – Avro York Airliner
  • 705 – Vickers Viking Airliner
  • 706 – Vickers Viscount 800 Airliner 'AIR FRANCE'
  • 708 – Vickers Viscount 800 Airliner B.E.A.
  • 715 – Bristol 173 Helicopter
  • 716 – Westland-Sikorsky Helicopter
  • 732 – Meteor Twin Jet Fighter
  • 733 – Shooting Star Jet Fighter
  • 734 – Supermarine Swift Fighter
  • 735 – Gloster Javelin Delta Wing Fighter
  • 736 – Hawker Hunter Fighter
  • 750 – Telephone Call Box
  • 751 – Police Hut
  • 771 – International Road Signs (Set of 12)
  • 773 – Traffic Signal 4-Face
  • 777 – Beacon
  • 781 – Petrol Pump Station 'ESSO'
  • 794 – Loading Ramp for Dinky Supertoys No. 982
  • 798 – Express Passenger Train

TYRES

Spare tyres for Dinky Toys and Dinky Supertoys can be bought separately.

  • 6676 (094) – Tyre, 11⁄16 in. diameter, dozen
  • 6677 (095) – Tyre, 11⁄16 in. diameter, (engraved), dozen
  • 7067 (096) – Tyre, 19⁄32 in. diameter, dozen
  • 10253 (099) – Tyre, 13⁄16 in. diameter, dozen
  • 13978 (093) – Tyre, 1 1⁄16 in. diameter, dozen

SUPERTOYS

  • 622 – 10-ton Army Truck
  • 642 – Pressure Refueller
  • 651 – Centurion Tank
  • 660 – Tank Transporter
  • 661 – Recovery Traccor
  • 698 – Gift Set, Tank Transporter with Tank
  • 955 – Fire Engine wich Extending Ladder
  • 961 – Blaw Knox Bulldozer
  • 962 – Muir-Hill Dumper Truck
  • 963 – Blaw Knox Heavy Tractor
  • 964 – Elevator Loader
  • 965 – Euclid Rear Dump Truck
  • 972 – Coles 20-ton Lorry-mounted Crane
  • 971 – Coles Mobile Crane
  • 973 – Goods Yard Crane
  • 981 – Horse Box
  • 982 – Pullmore Car Transporter with ramp
  • 990 – Gift Set, Pullmore Car Transporter with four Cars
  • 991 – A.E.C. Tanker
  • 999 – D.H. Comet Airliner

Gallery

work in progress

000- Figures
100- Private cars
200- Racecars and commerical road vehicles
300- Farm and garden
400- Commercial road vehicles
500- Early Supertoys
600- Dinky Army

Subcategories

This category has only the following subcategory.

D

Pages in category ‘1950s Dinky Toys’

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Media in category ‘1950s Dinky Toys’

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