Category:Victory Industries Ltd
|Toy Brands and Manufacturers|
Victory Industries Ltd
|1945 - 1969|
Victory Industries Ltd. of Guildford, started by William Warren and Gerald Burgoyne, were one of the few early British plastic toy companies whose models earned respect for their accuracy.
Their pieces were originally sold under the "Victory" name, but since "Victory" was already registered as a brandname, the company quickly decided to start selling their models as "V-Models", but with the manufacturing company name "Victory" also fairly prominently displayed, making it fairly obvious what the "V" was supposed to stand for.
Later branding used "VIP" (for Victory Industries Products), which also suggested quality and exclusivity (because VIP also stood for "Very Important Person" in the common vernacular).
The company also produced the Mighty Midget electric motors to power their models, which were sufficiently well-respected to be sold separately to hobbyists.
1948: "Miss England"
The company produced a "Miss England" metal boat in 1948 that ended up being marketed by J&L Randall, and followed it up with a "Mighty Midget" electric car, both of which were well-advertised by retailers.
1950: Plastic cars
In 1950 Victory were commissioned by Nuffield to produce and manufacture a large-scale model of the Morris Minor that could be sent to car dealers as a promotional display model, and the car's VW-Beetle-like curves suggested that it would be worthwhile investing in an injection moulding machine and producing the model with an upper plastic shell.
This project started a new path for Victory, and they went of to produce similar models of the Vauxhall Velox and the Austin A40 Somerset.
Although Victory clearly loved producing these models, these were not obviously toyshop mass-market pieces, and the focus on interesting projects rather than obviously popular ones continued in 1954 with their large detailed working model of ... a fork-lift truck. By this time, Victory had created a sort of marketing niche somewhere between the expensive one-off promotional models produced by companies such as Bassett-Lowke, and the small mass-produced diecast models produced by Dinky Toys - if you wanted a largeish mass-produced model of your latest product, Victory was probably the company to approach.
Victory later went on to produce models of the MG TF, the Leyland Comet truck, Hillman Minx, Standard Ten, Triumph TR2 and MG MGA, Hillman Minx and Fast 7 mobile cranes.
1954: The Vosper boats
Where the "detailed plastic shell" approach did work well commercially was with model boats, where a large size was important for playability and stability (and for being able to see your boat properly when it was ten feet away on a boating lake), but low weight was essential for performance and for Not Sinking.
1957: VIP Raceways
This was a "slot-car" system similar to Scalextric, and which appeared at about the same time.
Victory enters into a distribution arrangement with Trix, who made 00-gauge model railways and metal construction sets, and were looking to expand their portfolio of products to be able to compete with the mighty Meccano Ltd. and Lines Brothers (Tri-ang).
1963: receivership and rescue
By the early 1960s, things were lookign rocky. Receivers were called in 1963 and the company restructured to focus on the more profitable products. There was then a factory fire in 1964.
By now, the company was strongly focused on the slot-car business, which had too many manufacturers trying to sell too many products to too few people. A decision was taken to close the company and sell off its assets in 1969, with Wrenn picking up the stock, tooling and rights to the two Vosper boats, which they sold through Tri-Ang, and then (after the collapse of Triang) distributed themselves.
- Barfax Works, Guildford
- Raceway Works, Woodbridge Meadows, Guildford.
- Victory Industries of Guildford (madmalc.screaming.net) – an excellent, detailed, detailed year-by-year history of the company
- Victory Industries Morris Minor, National Trust Collections (nationaltrustcollections.org.uk)
- TOPIC: Victory Industries Models Produced in Guildford Surrey UK (planetdiecast.com) – photos of some of the cars
- Other Wrenn Products (wrennrailways.org.uk) – the two "Vosper" boats
This category has the following 2 subcategories, out of 2 total.
Pages in category ‘Victory Industries Ltd’
The following 5 pages are in this category, out of 5 total.
Media in category ‘Victory Industries Ltd’
The following 26 files are in this category, out of 26 total.
- Be An Ace Driver, VIP Raceways (MM 1961-12).jpg 2,961 × 2,613; 2.08 MB
- Conveyancer fork lift truck, 1-14 scale (Victory Industries).jpg 1,176 × 1,200; 929 KB
- Lotus Indianapolis, VIP Raceways (MM 1966-10).jpg 3,000 × 2,006; 2.3 MB
- Mighty Midget Motor, Victory Industries (Hobbies 1958).jpg 1,335 × 1,555; 577 KB
- Mighty Midget Racer, Victory Industries, Selfridges advert (MM 1949-04).jpg 2,054 × 3,000; 1.38 MB
- Miss England speedboat, Selfridges advert (MM 1948-03).jpg 1,300 × 2,081; 788 KB
- Model Racing, VIP Raceways (MM 1961-11).jpg 2,806 × 2,599; 2.28 MB
- Motor boat propeller and drive shaft for Mighty Midget Motor (Hobbies 1958).jpg 2,323 × 1,551; 1.11 MB
- RAF Twin Screw Crash Tender, Tri-ang Wrenn W30 (TWCat 1971).jpg 2,500 × 1,494; 493 KB
- Revolution, lineart, VIP Raceways (MM 1961-08).jpg 2,876 × 2,574; 1.24 MB
- Revolution, VIP Raceways (MM 1961-09).jpg 2,933 × 2,519; 1.32 MB
- Triple-Engined Gas Turbine Yacht, VIP (MM 1961-05).jpg 3,003 × 2,525; 1.36 MB
- Victory Industries logo.jpg 304 × 229; 31 KB
- VIP Club Raceways (MM 1965-12).jpg 3,000 × 1,907; 1.75 MB
- VIP logo, Victory Industries (1961).jpg 800 × 356; 49 KB
- VIP Raceways logo (1966).jpg 1,670 × 862; 163 KB
- VIP Raceways logo (1968).jpg 1,810 × 1,068; 244 KB
- VIP Raceways, slotcars (Hobbies 1968).jpg 3,000 × 1,954; 2.08 MB
- VIP The Precision Raceway (MM 1966-12).jpg 3,000 × 1,987; 2.25 MB
- VIP The Wonder Raceway (MM 1966-10).jpg 3,000 × 1,999; 2.02 MB
- Vosper RAF Crash Tender boat, box detail.jpg 1,200 × 800; 477 KB
- Vosper Triple Screw Yacht, Tri-ang Wrenn W40 (TWCat 1971).jpg 2,500 × 1,209; 379 KB
- Vosper triple-screw yacht, box detail (Victory Industries).jpg 1,200 × 729; 565 KB
- Vosper triple-screw yacht, detail (Victory Industries).jpg 1,200 × 800; 324 KB
- Vosper triple-screw yacht, plan detail (Victory Industries).jpg 1,200 × 758; 642 KB
- Vosper W30 and W40 Twin and Triple Screw model boats (RovexCat 1970).jpg 1,600 × 579; 230 KB