Category:Southdown Buses

From The Brighton Toy and Model Index

Southdown Motor Services (popularly known as Southdown Buses) was formed in 1915 with the intention of providing bus services to a big chunk of the South Coast (the "Southcoast" name already having been taken).

Southdown was founded by "The two Alfreds", Alfred Douglas Mackenzie and Alfred Cannon, who worked together to make Southdown's a cut above the normal bus service, with better signage and roomier more luxurious seating than might normally be expected on standard services, and a laserlike focus on timetabling and scheduling. This served Southdown well as a series of acquisitions and takeovers resulted in the company expanding their territory out into a wedge-shaped area stretching from Portsmouth to Hastings, with the top of the wedge extending up to London.

The company also used its coaches to run long-distance holiday sightseeing tours, across Britain and the Continent.

" The great thing about Southdown as a country bus service was that if you were on a country lane and you saw one coming, you could just stick your hand out and they'd stop. Southdown were always great like that."

Alfred Mackenzie

Alfred Mackenzie had started out as a transport enthusiast and trainspotter, and this seems to have helped him develop an appreciation of the railway companies' management of their networks, locomotives, rolling stock, and timetables that meant that he was already trained in the disciplines necessary for the construction of a large transport network before Southdown started.

As well as appreciating the value of economies of scale in a large network (and the deep organisation required to make sure that those efficiencies weren't absorbed by system inefficiencies), Mackenzie was also familiar with the commercial value of a company's charismatic association with quality, having seen the effect of railway advertising and the success of the Pullman company's coaches on the London, Brighton and South Coast Railway.

While Southdown couldn't reproduce Pullman's luxury armchairs and waiter service, it could and did try to give passengers more legroom, better service, and drivers with a strict uniform code.

Liveries and logos

Classic-era Southdown Motor Services' buses used different colour-scheme themes to differentiate between their "bUs" and "coach" services (the "coaches" being the more top-end vehicles)

Buses used a predominantly green and cream colour scheme with some darker green detailing, and ornate black-shadowed gold block capitals, whereas coaches tended to be more two-tone green, with much more use of dark green, and with a different gold logo, the angled, flourished Mackenzie script logo designed by Alfred Mackenzie for his precious coach fleet in 1921.

Both logos were retired in favour of a simpler "clean" block capitals logo after the company became part of the National Bus Company ("NBC") in 1969

Promotional text, 1950

"We always choose a Southdown coach cruise"

" Every year many thousands rely on Southdown to take them on memorable tours covering England, Wales, Scotland, Northern Ireland and the Continent.
Every year, they choose a different Southdown itinerary – to see fascinating new places, observe strange foreign customs and enjoy spectacular scenery. some prefer Southdown because of the utter comfort provided – others choose Southdown because of the perfect organisation and service. Every detail is arranged to a nicety in advance. You travel in a luxurious coach, specially designed for long distance touring. You watch the passing scene in armchair comfort. Fares include first class accommodation and meals, also staff gratuities.
This year, why not avail yourself of the most wonderful holiday imaginable? "

Southdown Motor Services - early Brighton sites

Southdown Motor Services started out in Worthing and Brighton, and the National Archive shows the following Brighton sites being acquired in 1915/6:

  • 73 Middle Street - let in 1915 for a bus station
  • Royal Mews, Steine Street 1915
  • 40b and 40c Park Street (Freshfield Road Garage) 1915
  • 14 West Street, Brighton, coal yard 1915
  • Agreement for hire of kiosk at Aquarium, Brighton 1915
  • Mark Lane Mews, Upper St. James's Street, Brighton 1916
  • Lease of stabling yard and premises, part of Freshfield Mews 1916

1915 was also the year that the company acquired Southdown Garage, Amberley Road, Storrington. The company had an advertising and ticket sales booth at Brighton Aquarium.

Southdown Bus Day, Amberley

  • Sun 27th Sep 2015, Amberley Museum & Heritage Centre, Houghton Bridge, Nr. Arundel, BN18 9LT

External links

the buses
models
clubs and groups
preservation
100th anniversary, 1915-2015
media

Subcategories

This category has the following 3 subcategories, out of 3 total.

Media in category ‘Southdown Buses’

The following 29 files are in this category, out of 29 total.