Snow White Little Betty sewing machine (Gheysens LB W4D)

From The Brighton Toy and Model Index
Exhibit

Snow White Little Betty sewing machine (Gheysens LB W4D)

Snow White Sewing Machine, box main (Gheysens LB W4D).jpg (i)
BTMM map 011.gif
location:
Arch Two , Area 11
Play Kitchen (display)
Box secondary display panel

Box secondary display panel [image info]

Box panel: threading diagram

Box panel: threading diagram [image info]

Box panel: instructions

Box panel: instructions [image info]

Handwheel

Handwheel [image info]

A white plastic Disney-licensed Snow White Sewing Machine with blue base and a heavily illustrated box, made by E.M. Gheysens ("EMG").

Gheysens sewing machine LB W4D

Box art

Although the box is brightly coloured and extravagantly illustrated with Disney characters, the machine itself is surprisingly bare – it would originally have carried a smallish decal of Snow White, but apparently not the actual Snow White name, and was otherwise a standard Gheysens "Little Betty" sewing machine. One could argue that the machine's white plastic bodyshell was technically a "snow white" colour, but other than the box picture of Snow using the machine to mend clothes for the dwarfs, there was not a lot to link the product to the Disney brand. While it would have made more sense to have the words "Snow White" somewhere on a "Snow White" sewing machine, perhaps the licensing agreement with Disney fell short of allowing Gheysens to put a Disney brandname on the product itself, rather than just on the box.

Box main display panel

E.M. Gheysens

Gheysens was a Belgian national who set up a manufacturing facility in Dover, Kent in the South of England, and formed a business relationship with Straco (Strauss and Co, American toy importers), who had also imported machines form Germany made by Casige. The "Little Betty" sewing machines were produced from the 1940s onwards – the Disney-branded versions seem to have been a last-ditch attempt to revitalise the brand, but since it's supposed to have been the last Little Betty model produced, the plan seems not to have worked ... either that, or it was an attempt to sell off some existing stock, rebadged.

The Snow White machine seems to have been supplied in two versions: this is the more "squarish" W4 version, but there also seems to have been another version based on Gheysens' "Midinette" model.

Model identification

One end of the box has a circular blue and silver sticker with LB in script text and W4D in block capitals.

The "LB" stands for "Little Betty" (the script lettering is the "Little Betty" logo), "W4" refers to the model, which has a slightly squarish white bodyshell, and "D" presumably refers to the fact that it's a Disney version of the product. So the machine is a Little Betty Model W4 - Disney.

Box end panel with model identification sticker, top right

External links