The shop's grand opening was on 11th November 2017. The shop is in the upper half of Trafalgar Street, almost within sight of the Toy Museum.
The shop is on the corner of Trafalgar Street and Trafalgar Terrace, a narrow "twitten" from the 1830s that apparently reminded Oliver of "Diagon Alley" in the Potter books.
The shop was previously "Ziggy's" music shop, and a wall next to the shop still carries a mural of David Bowie holding an electric guitar (Real Patisserie is on the other side of the mural).
During late 2017 the shop was extensively remodelled to look more like a traditional Victorian shop.
- OLIVER'S BRIGHTON, 42 Trafalgar Street, Brighton BN1 4ED
- "Harry Potter fans should forget Diagon Alley but get to Trafalgar Street", by Nammie Matthews (theargus.co.uk) – 1 September 2017
- "Treat for Potter fans as wizarding shop opens in Brighton", by Bex Bastable (brightonandhoveindependent.co.uk) – 10 November 2017
- A touch of Potter magic is coming to Brighton (thelatest.co.uk) – 6 September 2017